FEATURE
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The Dark Knight Rises- Batman
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Genre
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Action - Guns, explosions, agents, tense music, hero, villains, civilians, war, fighting.
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Narrative
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There is a new villain in Gotham and the hero batman must stop him from terrorizing the city. Batman has gone missing, will he come back and save everyone?
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Unique Selling Point
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It is follow up Batman film. It has some well know actors in the movie and it is directed by Christopher Nolan. Also it has a lot of companies supporting it. I has a new villain in the movie so it is as if it has a new start.
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Target audience
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Men, teenagers and above. General action junkies. Comic book nerds.
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Music
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Bass, in time with the action touch to it. Each drum/bass noise is in time with the action, this emphasizes the movement and each punch or explosion making it more tense and exciting.
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Shot types/camera angles
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A wide variety of camera shots but mainly close ups and mid shots. This gives the audience more detail and shows the mainly exciting parts but keeps the element of mystery with it.
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Pace
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The pace starts off slow but then works Its way up to getting faster and matching all the shots and movement with the music until we see the title. Then it has a sort cut scene that is meant to be quite comical.
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Dialogue
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The dialogue is the characters taking which gives us as an audience an idea of the storyline and who the characters are.
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Voiceover
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There isn't a voiceover.
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Special effects
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There are lots of explosions in the trailer and it has big effects such as planes, and futuristic cars/flying automobile.
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Credits and intertitles
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The companies involved appear near the start and they overlap each other using a fade, this gets them seen but out of the way quickly enough to keep the apprehension of the trailer.
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Batman Essay – The Dark Knight Rises
The genre of the Batman movies are Action we see this in the trailer as it has guns, explosions, heroes, fighting etc., which gives the action feel to it. These codes and convections of an action movie that are shown in the trailer are emphasized by the music. It has very low drum sounds which go to a beat and get faster. This makes each movement more dramatic, by increasing the pace of the music and action it increases the tension of the trailer and makes the audience feel on edge and get a buzz when the music comes to a halt and usually shows a valuable piece of information for them to remember. (The title or director) By making the genre easy to identify, it will be noticed by the target audience and therefore draw them in if it is a good trailer.
I think that this trailer is good as it gets across the narrative of the new villain in Gotham. It brings something new to the movie which is also a unique selling point for the Batman films. The Unique selling point in a trailer can be the difference between someone watching a movie or not. Unique selling points can be anything from a director to something in the story to how it was filmed. These points must be good to get the target audience to want to watch the movie.
The target audience for the Dark Knight Rises would be mainly men, form the ages of teenagers and above. This is due to the action in the trailer and the stereotypical guy will like to see things explode. It would also to some girls who like action, but also comic book nerd and action lovers. The target audience could also be people who like the actors or director in the movie, and people who have seen the previous films and enjoyed them. The target audience should be known before making of the trailer but doesn’t necessarily have to be specific to one group.
The music camera angles and pace all work together to build up throughout the trailer. As the trailer goes on the music will get faster and the beats with get louder. This makes the details and movements in the look better and more exciting. The camera angles start at mid long shots and work there way to close ups and mid close ups which is better for noticing details which can show narrative. The special effects are show and get some snippets of it to show most of the action in the trailer.
Credits are shown at the end just before a small comical scene. These are shown right at the end only for a spilt second as they aren’t interesting and don’t have as much significance. Whereas the name will appear for a while and could be highlighted with a voiceover. This is more important and means that the audience remember the name of the movie, it also is near the end as the buildup and anticipation makes it seem better and remembered.
